On February 25, The Western New England University Center for Innovation and Entrepreneurship held it's fourth in a series of discussions called “The 1, 2, 3’s of Financial Literacy for Small Business” where information on basic business finance is discussed on a monthly basis. The series was created to help small business owners become better informed of financial issues that can arise as an entrepreneur.
This session featured Dr. Lanny Spotts,the College of Business, Karen Lauter Utgoff, Principal, Karen Lauter Utgoff Consulting, and Megan Lynch, CEO/President, Six-Point Creative Works. Their lecture focused on cost-effective marketing.
Future topics will discuss Managing Credit and Banking Relationship, and Insurance Risk Management Techniques. For more information about the series and to register, visit www.wne.edu/cie or call (413) 796-2030.